§ 1 Collection of personal data and purpose of processing
(1) The following section outlines how your personal data is collected when you use our website. Personal data means any information that can be used to identify you, for example your name, postal address, e-mail addresses, user behaviour. The purpose of processing is to operate a website in the interests of offering high-quality embedded software systems.
(2) The controller within the meaning of Article 4(7) of the EU General Data Protection Regulation (GDPR) is:
Solectrix GmbH
Managing directors:
Stefan Schütz, Dipl.-Ing. (FH)
Jürgen Steinert, Dipl.-Ing. (FH)
Jonas Höfer, B.A.
Dieter-Streng-Straße 4, 90766 Fürth, Germany
Tel.: +49(0)911 – 30 91 61 0
E-mail: datenschutz@solectrix.de
Data protection officer:
Christian Hammerbacher
SPH IT + Consulting GmbH & Co. KG
Tel.: +49(0)911-2177480
E-mail: datenschutz@sph-consulting.de
Our data protection officer can also be contacted by post. Please address any correspondence to “Data Protection Officer/Datenschutzbeauftragter” at our business address.
(3) When you contact us by e-mail or via the contact form on our website, we store the data you provide (your e-mail address, if applicable your name and telephone number) in order to respond to your queries. We delete the data arising in this connection as soon as we no longer need to store it or, if statutory record-keeping requirements apply, we restrict its processing.
(4) If we engage service providers with respect to specific functions of our products and services, or if we intend to use your data for advertising purposes, we provide you with detailed information about the relevant processes below. We will also notify you of the set criteria used to determine how long we store your data for.
§ 2 Your rights
(1) You have the following rights in relation to your personal data:
- Right of access (Article 15 GDPR),
- Right to rectification and erasure (Articles 16 and 17 GDPR),
- Right to restriction of processing (Article 18 GDPR),
- Right to object to processing (Article 21 GDPR),
- Right to data portability (Article 20 GDPR),
- Right to withdraw your consent (Article 7(3) GDPR).
(2) You also have the right to lodge a complaint with a data protection supervisory authority about the processing of your personal data by us.
§ 3 Collection of personal data when you visit our website
(1) If you visit our website for information purposes only, in other words if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following information that we need from a technical viewpoint to display our website to you and to ensure its stability and security (the legal basis is point (f) of Article 6(1) sentence 1 GDPR):
- Date and time of access
- Names of pages requested
- Names of files downloaded
- Data volume transferred
- Access status code (successful/error)
- Your browser type and version
- Your operating system
- URL of the referrer website (that redirected you to our website)
- IP address of the computer requesting access
- Internet service provider used to gain access
(2) In addition to the data referred to above, cookies are stored on your computer when you use our website. Cookies are small text files that your browser stores on your hard drive and that are used to transmit specific information to the person or entity setting the cookie (in this case us). Cookies cannot run programs or infect your computer with viruses. Their purpose is to make our website more user-friendly and increase its effectiveness overall.
(3) Use of cookies
- a) This website uses the following types of cookies with the scope and functions described below:
- Transient cookies (see point b),
- persistent cookies (see point c).
b) Transient cookies are automatically deleted when you close your browser. They include in particular session cookies, which store a “session ID” used to assign your browser’s various requests to a given session. This enables us to “recognise” your computer when you return to our website. Session cookies are deleted as soon as you log out or close your browser.
c) Persistent cookies are deleted automatically after a specific length of time that can vary from cookie to cookie. You can delete cookies at any time in your browser’s security settings.
d) You can customise your browser’s settings, for instance to block third-party cookies or all cookies. Please note that this may prevent you from using all of the features of this website.
§ 4 Other functions and content on our website
(1) In addition to using our website for purely information purposes, we offer various services that you may choose to take advantage of. To do so, you must generally enter further personal data that we will use to provide the given service and that is subject to the above-mentioned principles of data processing.
(2) In some cases we use external service providers to process your data. These processors are carefully selected and engaged by us, are contractually bound to observe our instructions pursuant to written data processing agreements in accordance with Article 28 GDPR, and are subject to regular monitoring.
(3) Furthermore, we may disclose your personal data to third parties in cases where we offer and you choose to participate in special offers, competitions, agreements or similar services in cooperation with partners. You will receive further information when you provide your personal data or in the description of the product or service offered.
(4) If our service provider or partner has its registered office outside the European Economic Area (EEA), you will be notified of this fact in the description of the product or service offered.
§ 5 Social media
Links to social media
Our website contains links to our corporate profiles on the following social media platforms:
- YouTube
This does not involve any exchange of data between our website and the operators of the respective platform. By clicking on the button you will be redirected to the respective platform. The operator of the platform then processes user data in accordance with their own privacy policy. For details, please see the privacy policy of the respective operator.
§ 6 Web analytics services, tracking tools and web fonts
Google Maps
Our website uses “Google Maps”, a web mapping service developed by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as “Google”). This allows us to embed interactive maps in the website and offer you a user-friendly map function. When you visit our website, Google is notified that you have visited the respective sub-page, which includes transmitting your IP address. This takes place regardless of whether Google provides a user account that you are logged in with, or whether no such user account exists. If you are logged in to Google, your data will be associated directly with your account. You can prevent this being associated with your profile on Google by logging out in advance. Google stores your data as user profiles for the purposes of advertising, market research and/or customised website design. This analysis is used in particular (including for users who are not logged in) to provide custom advertising content and to notify other users of your activities on our website.
We use Google Maps to provide you with the interactive maps offered by the service and in doing so to improve your user experience on our site. We have a legitimate interest in doing so.
You have a right to object to such user profiles being created, in which case you must contact Google.
Google is committed to and self-certified under the EU-U.S. Privacy Shield Framework. In doing so, Google undertakes to observe the standards and requirements of European data protection law. Further information is available from the entry in the Privacy Shield list: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
For more information about the purpose and scope of data collection and processing by the plug-in provider, please refer to the provider’s privacy policy. You will also find further information on your respective rights and options for setting your privacy preferences: https://policies.google.com/privacy?hl=en&gl=de.
As a US company, Google and its services listed below are subject to the US CLOUD (Clarifying Lawful Overseas Use of Data) Act, which allows US government agencies access to the data stored by Google. We have no control over this.
Google Analytics
We use Google Analytics to analyse and create statistical reports on the use of the website. The information obtained therefrom is used to optimise our website and advertising measures. Google Analytics is a web analytics service operated and provided by Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; for Europa: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland).
The data is processed on the basis of your consent in accordance with point (a) of Article 6(1) GDPR. The data recorded when you visit the website includes the following:
– Visitor data:
IP address (truncated, thereby rendering it impossible to directly identify the user)
Origin (country and city), language, operating system, device (PC, tablet PC or smartphone)
Browser and all add-ons used
– Traffic sources:
Origin of your visit (i.e., from which websites or via which advertising mediums you were redirected to us)
– User behaviour:
Google processes the website usage data on our behalf and undertakes to ensure the confidentiality of the data processed. Google also processes this data for its own purposes (e.g., to create profiles or linking to any Google accounts). The data on your use of the website collected using “cookies” are generally transferred to and stored on one of Google’s servers in the US.
Google Analytics stores cookies in your browser for a period of two years since your most recent visit. These cookies store a randomly generated user ID, with which you can be recognized the next time you visit our website.
The recorded data and randomly generated user ID are stored together to allow pseudonymised user profiles to be analysed. We automatically delete this user data after 26 months.
This website anonymises IP addresses using the “anonymizeIP” IP masking function. The IP addresses of users in member States of the European Union or the European Economic Area are truncated and anonymised before being transferred. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. Google uses this information on our behalf to evaluate your use of the website, compile reports on website activity and provide us with other services relating to website and Internet usage.
Google Tag Manager (GTM)
This website uses “Google Tag Manager” (GTM), an organisational tool provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
Google Tag Manager is a service that enables us to deploy tracking or statistics tools (such as Google Analytics) and other technologies on our website. Google Tag Manager does not create its own user profiles, place its own cookies or conduct its own analysis. It serves solely to manage and operate the tools deployed using it. We only transmit an anonymised version of your IP address to Google (after using the “anonymizeIP” masking function), and as such Google Tag Manager only collects anonymised IP addresses and passes them on to Google Analytics.
Your personal data are processed solely on the basis of your prior express consent in accordance with Article 6(1)(a) GDPR that you gave when selecting cookies in the Cookie Consent Tool.
Please see Google’s privacy policy for further details.
As a US company, Google is subject to the CLOUD Act. This allows US government agencies to access the data stored by Google, irrespective of the specific server location. We have no control over this.
Right to object/withdraw consent
You can prevent the processing by taking the following action:
You can change your browser setting to prevent cookies from being stored. However, in such case you may not be able to use all the functions of this website in their entirety. You can also prevent Google from collecting the data generated by the cookie in relation to your usage of the website (including your IP address) and from processing this data. To do so, download and install the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en-GB
Please visit Google’s privacy policy at https://policies.google.com/privacy?hl=en-GB for more information and specifically support.google.com/analytics/answer for information about how Google Analytics handles user data.
Google reCAPTCHA
Our website uses “Google (Invisible) reCAPTCHA”, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google (Invisible) reCAPTCHA stores and processes information about your user behaviour on our website. Among other things, Google (Invisible) reCAPTCHA uses cookies for this purpose. Cookies are small text files that are stored in your browser’s cache on your device and enable your use of our website to be analysed.
We use Google (Invisible) reCAPTCHA to distinguish between entries made by humans and misuse by automated, machine processing. This constitutes our legitimate interest in processing the above-mentioned information.
The IP addresses transmitted as part of Google (Invisible) reCAPTCHA are not cross-referenced with any other data held by Google unless you are logged in to your Google account at the same time as Google (Invisible) reCAPTCHA is used. To prevent Google from transmitting and storing data about you and your behaviour on our website, you must log out of Google before visiting our site and/or using Google (Invisible) reCAPTCHA.
You can prevent cookies from being set by deleting all current cookies and changing your browser settings to disable them. However, please note that in such case you may not be able to use all the functions of this website in their entirety. You can prevent Google from collecting the above-mentioned information by setting one of the opt-out cookies available on the following websites:
https://adssettings.google.com/
http://optout.networkadvertising.org/#!/
http://optout.aboutads.info/?c=2#!/
https://www.youronlinechoices.com/
Please note that deleting cookies will mean this setting is also deleted. You can object to the collection and disclosure of personal data or prevent such data being processed by disabling JavaScript in your browser. You can also install a JavaScript blocker to completely prevent JavaScript code from being run (e.g. https://noscript.net/ or https://www.ghostery.com). However, please note that in such case you may not be able to use all the functions of this website in their entirety. Google is also committed to and self-certified under the EU-U.S. Privacy Shield Framework. In doing so, Google undertakes to observe the standards and requirements of European data protection law. Further information is available from the entry in the Privacy Shield list: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Information on the third-party provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Further data protection information from the third-party service provider can be found at: https://policies.google.com/?hl=en
Use of YouTube components
This website embeds videos from the YouTube platform, which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
If you have not opted in to the use of YouTube plugins via the cookie consent banner, YouTube videos will be disabled by default, which means that no data will initially be transmitted to Google when you visit our website. If you wish to view a YouTube video, you must click on the “Load now” button above the video in question. Clicking on this button will establish a connection to Google’s servers. Google’s server is then informed which of our webpages you have visited. Google may also store various cookies on your end device or use similar technologies to recognise you (e.g., device fingerprinting). This allows Google to obtain information about visitors to our website, which is used, among other things, to collect video statistics, improve user-friendliness and prevent attempted fraud. When you are logged in to your YouTube account and click on the plugin, you also enable Google to associate your surfing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.
For further information on how Google handles user data, see Google’s Privacy policy.
Google may also transfer your data to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The transfer to Google LLC is based on an adequacy decision in accordance with Article 45 GDPR that currently applies to US companies which are certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure that data processing operations in the USA meet European data protection standards. Every business certified under the DPF undertakes to comply with these data protection standards. You will find further information here if you type “Google LLC” in the search field.
The legal basis for the transfer of your data to Google is your consent within the meaning of Article 6(1)(a) GDPR and section 25 (1) of the German Telecommunications Digital Services Data Protection Act (Telekommunikation-Digitale-Dienste-Datenschutz-Gesetz, “TDDDG”), which you give by clicking on the “Agree” button. You may withdraw your consent at any time in the cookie settings on our website.
Use of web fonts (Google Fonts)
This website uses external fonts from Google Fonts, a service provided by Google Inc. (“Google”). These web fonts are embedded by means of a server request, generally made to a Google server in the USA. This transmits information to the server about which of our websites you have visited. Google also stores the IP address of the browser on the device you use to visit this website. Further information is available from Google’s privacy policy, which you can access here: www.google.com/fonts#AboutPlace:about
www.google.com/policies/privacy/
§ 7 Right to object to or withdraw consent for the processing of your data
(1) If you have consented to the processing of your personal data, you can withdraw your consent at any time. The withdrawal of consent affects the lawfulness of processing your personal data after you have notified us of such withdrawal.
(2) If we process your personal data based on a balancing of interests, you can object to processing. This is the case in particular if the processing is not necessary for the performance of a contract with you, which we present in each case next to the following description of functions. Upon exercising your right to object, we ask that you present the reasons for requesting that we cease processing your personal data as we have been doing. If you raise a substantiated objection, we will conduct a review and either cease or modify the data processing, or demonstrate to you our compelling legitimate grounds for continuing the processing.
(3) You may object at any time to the processing of your personal data for marketing and data analysis purposes. If you wish to object to marketing, please notify us using the contact details below:
Solectrix GmbH
Dieter-Streng-Straße 4
90766 Fürth, Germany
E-mail: datenschutz@solectrix.de
§ 8 Product enquiries
If you send us enquiries about individual products via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry.
These data are processed on the basis of Article 6(1)(b) GDPR, insofar as such processing is necessary for the performance of pre-contractual measures. In all other cases, processing is based on our legitimate interest in efficiently processing enquiries addressed to us about our products (Article 6(1)(f) GDPR).
We will retain the data you provide in the contact form until the purpose for which they were stored no longer exists. As a rule, we store your data for a maximum of two years after your enquiry has been processed. The foregoing shall not affect mandatory statutory provisions, in particular retention periods, or any specific data retention interests.
§ 9 Individual offers for products
Should you be interested, you can request an individual offer for certain products presented on our website. Simply complete the online form and click on the “Request individual offer” button. We will then process the information you provide in the online form (name, e-mail address, company, address and your message), including the contact details you provide there, in order to send you our offer. These data are processed on the basis of Article 6(1)(b) GDPR for the purpose of performing pre-contractual measures.
We will retain the data you provide in the online form until the purpose for which they were stored no longer exists. If no contract is concluded, we will retain your data for a maximum of two years after sending our offer. The foregoing shall not affect mandatory statutory provisions, in particular retention periods, or any specific data retention interests.
§ 10 Newsletter
HubSpot
(1) If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that enables us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No additional data are collected, or they are collected only on a voluntary basis.
(2) The data entered in the newsletter registration form are processed on the basis of your consent, Art. 6(1) lit. a GDPR. You may withdraw at any time the consent you have given to the storage of the data and the email address and to their use for sending the newsletter, for example via the “Unsubscribe” link in the newsletter or via the contact channels stated in this Privacy Policy. The lawfulness of data processing operations already carried out is not affected by the withdrawal.
(3) We use the “HubSpot” service to send and analyze our newsletters. We use HubSpot in particular to send newsletters, manage recipient lists, and analyze recipients’ reading and click behavior (e.g. open rates, clicks on links). Further information on HubSpot can be found under “§ 13 HubSpot (CRM, Marketing and Sales)”.
(4) The newsletters sent with HubSpot enable us to analyze the behavior of newsletter recipients. Among other things, it can be evaluated whether a newsletter message was opened and which links, if any, were clicked. This allows us to tailor our content to users’ needs and optimize our communications. Data processing in this context is also based on your consent, Art. 6(1) lit. a GDPR. If you do not want HubSpot to perform this analysis, you can unsubscribe from the newsletter or withdraw your consent.
(5) The data you have provided to us for the purpose of receiving the newsletter are generally stored by us until you unsubscribe from the newsletter and, after you unsubscribe, are deleted or blocked from further newsletter distribution unless another legal basis exists for continued storage. Data stored by us for other purposes remain unaffected. Otherwise, the general principles on deletion and retention set out in this Privacy Policy apply.
CleverReach
This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that can be used to organize and analyze newsletter distribution. The data you enter for the purpose of receiving the newsletter (e.g. email address) are stored on CleverReach servers in Germany or Ireland.
Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, it can be analyzed how many recipients opened the newsletter message and how often each link in the newsletter was clicked. Using so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchasing a product on our website) took place after clicking the link in the newsletter. Further information on data analysis by CleverReach newsletters is available at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/. The data are processed on the basis of your consent (Art. 6(1) lit. a GDPR). You may withdraw this consent at any time by unsubscribing from the newsletter. The lawfulness of data processing operations already carried out is not affected by the withdrawal. If you do not want analysis by CleverReach, you must unsubscribe from the newsletter. We provide an appropriate link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website. The data you have provided to us for the purpose of receiving the newsletter are stored by us until you unsubscribe and, after you unsubscribe, are deleted from both our servers and CleverReach’s servers. Data stored by us for other purposes (e.g. email addresses for the members’ area) remain unaffected.
For further details, please refer to CleverReach’s privacy policy at: https://www.cleverreach.com/de/datenschutz/.
§ 11 Our press releases on pressebox.de
Our website contains embedded links to the website pressebox.de, where we publish our latest press releases. pressebox.de is a service of unn | UNITED NEWS NETWORK GmbH, Lorenzstraße 29, 76135 Karlsruhe, Germany. If you click on the link to access our press release, your IP address will be transferred to pressebox.de. This website is not within our sphere of responsibility.
For information on the processing of your personal data by pressebox.de, please see https://www.pressebox.de/info/impressum/. This also applies to viewing the content of our press releases. pressebox.de does not transfer any of your personal data to us.
§ 12 Our podcast “Embedded Vision aus der Gartenhütte”
For our podcast, we use the service provided by Podigee GmbH, Revaler Straße 28, 10245 Berlin, Germany. Podigee is a podcast hosting service that stores the episodes of our podcast on its server in the EU. It distributes our podcast to the following podcast platforms:
- Podigee
- Spotify
- Deezer
- YouTube
- Google Podcasts
- Apple Podcasts
- Audible
- Amazon Music
- Podcast Addict
- podcast.de
When you listen to our podcast, Podigee logs your IP address, the date and time of the request, the referrer and your preferred language from the http header. This data provides analysis that enables us to determine the reach of our podcast and optimise quality. The legal basis for this data processing is our legitimate interest in accordance with Article 6(1)(f) of the EU General Data Protection Regulation (GDPR). You can find out more about Podigee’s privacy policies at https://www-podigee-com.sandbox.hs-sites.com/en/about/privacy
We may also publish our podcast by placing a link in our corporate profiles on LinkedIn and Instagram.
The operators of the respective platforms process user data in accordance with their own privacy policies. This does not involve any exchange of data between this website and the social media platforms.
§ 13 HubSpot (CRM, Marketing and Sales)
(1) For our sales and marketing processes, we use the “HubSpot” service, a CRM and marketing automation system of HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA. HubSpot is a cloud-based platform that we use, among other things, to manage contact and customer data, process inquiries via online forms and landing pages, manage marketing campaigns, and plan and analyze social media posts.
(2) In connection with the use of HubSpot, in particular contact data (e.g. name, company, email address, telephone number), content data (e.g. information entered in contact forms, message content), usage and interaction data (e.g. access to landing pages provided via HubSpot, clicks on links, responses to campaigns), and technical data (e.g. IP address, time of access, browser and device information) may be processed insofar as they are collected in connection with the use of HubSpot.
(3) Depending on the context, processing is carried out
on the basis of Art. 6(1) lit. b GDPR insofar as processing is necessary to take steps at your request prior to entering into a contract or to perform a contract with you, e.g. to process an inquiry submitted via a HubSpot form or landing page,
on the basis of Art. 6(1) lit. a GDPR if you have given us your consent, e.g. for marketing and tracking measures that require consent,
and on the basis of Art. 6(1) lit. f GDPR due to our legitimate interest in efficient customer communication, the organization of sales and marketing processes, and the analysis and optimization of our marketing activities, provided that your interests do not override ours.
(4) Insofar as HubSpot uses cookies or similar technologies that are not strictly necessary for the operation of the website or the service expressly requested, this takes place – where legally required – only on the basis of your consent pursuant to Art. 6(1) lit. a GDPR in conjunction with Section 25(1) TDDDG, which we obtain via the consent or cookie management tool used on our website. You can withdraw your consent at any time with effect for the future via the cookie settings on our website.
(5) Insofar as HubSpot processes personal data on our behalf, this is carried out on the basis of a data processing agreement pursuant to Art. 28 GDPR. HubSpot may use subprocessors in providing the service. This may also involve the processing of personal data outside the European Union or the European Economic Area, in particular in the USA. Your data are transferred to HubSpot on the basis of an adequacy decision pursuant to Art. 45 GDPR for US companies that are certified under the “EU-US Data Privacy Framework” (DPF). If, in an individual case, no adequacy decision applies, according to HubSpot the transfer is made on the basis of appropriate safeguards, in particular the Standard Contractual Clauses approved by the European Commission pursuant to Art. 46(2) lit. c GDPR.
(6) Personal data processed via HubSpot are deleted as soon as they are no longer required for the aforementioned purposes, you withdraw consent previously given or object to the processing, and there are no overriding legitimate grounds or statutory retention obligations to the contrary. Otherwise, your rights under § 2 (“Your Rights”) and § 7 (“Objection to or Withdrawal of the Processing of Your Data”) apply.
(7) Further information on data processing by HubSpot can be found in HubSpot’s privacy policy at: https://legal.hubspot.com/de/privacy-policy.
§ 14 Concluding remarks
Collecting and processing data is a necessary part of doing business, as is ensuring the protection and security of that data. This is more than merely a legal requirement; it is a fundamental interest of our own.
Should you have any questions or suggestions regarding data protection in connection with our services, please do not hesitate to get in touch using the contact details given above (see section 1).
